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10 Jan 2026

Mayo communities encouraged to support Embrace FARM fundraiser

The fundraiser aims to raise both awareness and vital funds to support farm families affected by serious injury or sudden death. 

Mayo communities encouraged to  support Embrace FARM fundraiser

Gurteen College Agri-Sci students, from left, Cathal Doyle, Emily Needham and Martin McKeon, wore their wellies to launch Embrace FARM’s 3rd annual Wear Our Wellies (WOW) Day.

Embrace FARM, a support network for farm families, has announced that its third annual Wear Our Wellies (WOW) Day will take place on Friday, February 6.

The charity is encouraging schools, businesses, community groups and individuals across Mayo and beyond to take part by wearing their wellington boots on the day and making a donation to Embrace FARM. 

The fundraiser aims to raise both awareness and vital funds to support farm families affected by serious injury or sudden death. 

Last year’s WOW Day raised more than €6,000, which helped Embrace FARM provide emotional and practical assistance to farming families across Ireland.

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Speaking about the initiative, Embrace FARM co-founder Norma Rohan said the organisation was encouraged by the level of support shown in previous years. 

“This unique fundraiser lets us connect with both farming and non-farming communities, allowing us to highlight the impact a serious injury or sudden death has on a farming family and the broader farming community.”

How to get involved 

Embrace FARM is encouraging everyone to get involved with any support, no matter how big or small. 

 

  1. Register your WOW Day Fundraiser on https://embracefarm.com/registeryourfundraiser/  
  2. Choose how you would like to fundraise: 
  • Wear your wellies wherever you are on Friday, February 6th and donate to Embrace FARM through the WOW Day iDonate page (www.idonate.ie/event/WOWDay). You can also text FARM to 50300 to donate €4 to Embrace FARM. (Texts cost €4. Embrace FARM will receive a minimum of €3.60. Service Provider: Fundraising Solutions. Helpline: 01 2022 810)
  1. Share your WOW Day tagging @embracefarmsupport and using the hashtag #WOWEmbraceFARM across all social media platforms

Further information on how to get involved is available at embracefarm.com.

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