Lucrative coach tours are bypassing County Mayo according to Mayo County Council’s Joanne Grehan
Edwin McGreal
Lucrative coach tours are bypassing Mayo, according to Mayo County Council’s Head of Enterprise and Investment, Joanne Grehan.
Ms Grehan was speaking at last Tuesday’s Tourism and Food Strategic Policy Committee at The Jackie Clarke Collection building in Ballina.
“We are doing a lot of really good work on advertising the county, but we are lacking engagement with tour operators,” said Ms Grehan. “Bus tours are bypassing Mayo. They might come to Knock for half a day on their way through, but they are not staying overnight. We need to see how we can maximise sales in the county,” added Ms Grehan. Anna Connor, Mayo County Council’s Tourism Development Officer, said the council was seeking to appoint someone on a 16-to-18-month contract to pitch Mayo packages to tour operators.
During her presentation on the sales, marketing and promotion of Mayo tourism, Ms Connor said the council want Mayo to be ‘Ireland’s premier adventure destination’.
She highlighted Mayo’s various tourism sites, and stated that 2013 figures showed Mayo to be the seventh-most-visited county in Ireland.
Ms Connor stated that tourism provides employment for 4,500 people in Mayo and that the county has 194 accommodation providers and a nightly bed capacity of 7,700. In 2013, 245,000 overseas and 373,000 domestic tourists visited Mayo, she added.
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