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11 Dec 2025
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11 Dec 2025
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Pictured: Peter Timlin and Richard Grimes of PURE Clothing.
Ballina is set to welcome back PURE Clothing’s Christmas pop-up experience, running from December 20–23. After drawing large crowds last year, the West of Ireland sustainable fashion brand will once again transform Market Lane into a festive shopping hub from 10am to 4pm each day.
The 2025 pop-up will showcase a wide range of eco-conscious apparel made from organic and recycled materials, giving shoppers the chance to choose sustainable Christmas gifts from a homegrown Irish brand while soaking up the seasonal atmosphere in the heart of Ballina.
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Founded in 2020 by Richard Grimes and Peter Timlin, PURE Clothing is a sustainable fashion brand based in the West of Ireland. The brand is built on a circular economy model and specialises in clothing made from organic and recycled materials, designed for customers who value style with environmental responsibility.
Co-founder Richard Grimes said: “Ballina has always shown huge support for what we do, and it’s something we never take for granted. This year, we wanted to focus on giving something back through real value, great atmosphere, and a proper Christmas experience in the heart of the town. Partnering again with Baker 51 makes it even more special.”
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