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06 Sept 2025

Mary Robinson partners with TikTok for climate change campaign

The Former President of Ireland has launched a new programme

Mary Robinson partners with TikTok for 'ambitious' climate change campaign

Former President of Ireland Mary Robinson and Susan Moss, Head of Public Policy and Government Relations | Picture: Julien Behal

The former President of Ireland, Mary Robinson, has teamed up with TikTok for a new climate campaign. 

Mary Robinson officially launched the TikTok Youth Climate Leaders Alliance, in partnership with The Mary Robinson Centre, at TikTok's offices in Dublin.

In partnership with The Mary Robinson Centre, the programme is aimed at 18-30-year-olds looking to make significant changes in the face of the climate crisis.

The programme will equip participants with the knowledge, skills and tools they will need to make a real difference in tackling climate change, and will include a climate literacy and leadership programme for secondary schools, along with digital learning resources.

The participants will also receive an invitation for a climate change festival, which is to take place in September 2024.

Up to 50 participants will participate in the programme, which will run from May 1 until the end of the year.

Highlights of the programme will include an eight-month climate leadership workshop series, with guest speakers and practical climate actions to empower participants to become climate leaders in their own communities.

The participants will also take part in the Mary Robinson Climate Conference from June 5 to 7 in Ballina, as well as visit local Ballina Green Town climate action projects.

Five participants will be awarded a bursary at the end of the programme to continue their climate action initiatives.

Applicants are invited to apply here until Monday, April 22. 

The TikTok Youth Climate Leaders Alliance is part of TikTok's wider climate commitments, which includes the overarching goal to become operationally carbon-neutral by 2030, as well as advancing climate literacy and educational content within their platform.

Speaking of the project, Mary Robinson, Chair of the Elders and former President of Ireland said: "It has the potential to deliver real impact, empowering a new generation and building a movement of young people equipped to address some of the global challenges ahead, and to drive significant change. I look forward to seeing their achievements in time."

Elaine Fox, TikTok Ireland added: "Through this partnership, we are proud to offer the climate leaders of tomorrow the resources and support to empower them to make a significant impact. This ambitious programme is just one part of TikTok’s work against climate change and aligns with our wider 2030 net-zero commitments."

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