The Design & Craft Council's annual Made Local campaign was launched today (Wednesday, October 8), under the direction of this year's ambassador, Dr Panti Bliss, who is a Ballinrobe native.

This year’s Made Local campaign, fronted by Panti Bliss, celebrates the spirit of community and grassroots energy that has always been central to Ireland’s greatest movements. Made Local highlights the products and makers whose creativity, skill, and production are empowered by community support and its importance to Irish customers. The campaign shines a spotlight on the retailers proudly stocking Irish craft and reminds shoppers that every purchase is more than just a gift; it’s an investment in local talent, traditional skills, and the communities that make Ireland unique.

At the launch, Panti Bliss expressed delight at being this year’s ambassador for the Made Local campaign.

 “I’m delighted to be this year’s ambassador for the Made Local campaign, which shines a light on the incredible creativity and talent of Irish makers. Ten years on from the Marriage Equality Referendum, we’re reminded that real change, whether for people or for communities,  starts at the grassroots. Made Local reflects this approach. It’s about supporting what’s homegrown, authentic, and uniquely Irish.

 “This Christmas, when you choose a Made Local gift, you’re standing behind local makers, supporting communities, and celebrating the best of who we are.”

With over 1,400 Made Local design and craft makers and retailers to shop this Christmas, there is something for everyone. Visit the online directory at www.madelocal.ie, where you can search for makers by product and location. For more information on Irish craft and design, visit www.dcci.ie or join the conversation by following @dccireland and #MadeLocal.

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