In times of doom and gloom in the construction industry, one County Mayo company has managed to carve out a winning niche for itself – and it’s all thanks to a revolutionary product that makes sense for customers and builders alike.
ThinStone Ireland was born after a eureka moment by Westport man Declan Conway. He says it was his willingness to ‘think outside the box’ that led him to the breakthrough product that now sustains his business in these post-Celtic Tiger times.
“Up to about three years ago, our business involved traditional cut-stone being put up on Irish houses. That stone is eight inches thick, and one day it just came to me – it doesn’t have to be that thick. At that size, it’s heavier for the stonemason to work with, dearer for the home-owner to put up and it also kills space and light around windows and doors,” says Declan, who runs ThinStone Ireland (www.thinstoneireland.ie) in Westport.
“That’s when I started to think there must be an alternative.
I did some research and found that a thinner, lighter-weight stone was already the new way in America. This was regular sandstone and limestone, but cut into thinner sections to reduce the weight and cost.
“Very soon I was sourcing my own supply of thin stone and bringing it into Ireland. We called it ThinStone.
“This has really taken off for us, and at what is a difficult time in the construction industry, we are now expanding. We have just added a Galway outlet and are looking at setting up more.”
ThinStone has caught on with home-owners, who want real stone on their homes without having to use the heavier and more expensive traditional stone.
“What really surprises people is when they realise we are producing actual stone. It is three-quarters to one-inch in thickness, and at that thickness they seem to expect it to be a manufactured stone from cement with dyes added,” explains Declan.
“But once they touch and feel it, they know it is 100 per cent stone. It is a great option for houses, both inside and outside. Walls, entrances and stone facing of porches and extensions are our regular type of work.
“Other growing parts of our business are fireplaces and chimney breasts, and stone patios. People like real stone, and we give them that, in either limestone or sandstone – at a more affordable cost. They appreciate this lower cost and also the fact that there is no mess or waste stone left over with our method of stonework.”
ThinStone also have a wide variety of finishes, so people can select the look they want for their home.
“In our view, the willingness to diversify, and think outside the box, has helped our business enormously. It has really stood to us and allowed us to remain busy and have a strong order book even during this downturn,” says Declan. “We produce high-quality stonework. Our biggest source of new business is referrals from previous customers. That does say something about our company, our stone and quality standards.”
For more information, call Declan Conway at 087 1318881; email email@example.com; visit www.thinstoneireland.ie; or call into the Thinstone showroom/stoneyard at ThinStone Ireland, Lodge Road, Westport.