Ger Duffy is pictured in his studio.
Name: Ger Duffy
Occupation: Owner, Photographer and Video Producer at Ger Duffy Media
EVERY day brings something new with the line of work I’m in.
Generally, at 6.45am my alarm goes and I head to the gym. I like getting this out of the way first thing in the morning because it gives me a good sense of accomplishment and sets me up in a positive mindset for the rest of the day.
I’m all about approaching the day in the positive way that I can. The gym is usually done to the soundtrack of an MMA podcast, ‘Business Guru’, Gary Vaynerchuck or ‘The Real Estate King’ - Grant Cardone, any of those.
Post-gym then I’ll make my breakfast, get straight into my emails and get all the boring office administration stuff done, like accounts and marketing.
After that I would generally prepare for the shoot I’m working on. So I’d pack all my cases and equipment into the car, having drank a boatload of coffee in the meantime.
Most jobs are a few hours’ drive for me so I try and hit the road as early as possible.
Once I get there I’d sit down with my clients for a production meeting and we’d run over our briefs and the storyboards that we’ve putting in place for the previous weeks.
I usually have an assistant with me on set and they usually look after the setting up of my gear — the lights, cameras, audio equipment — while I’m talking to the client in the production meeting.
Sometimes they’re not there so I have to look after the setting up of the gear myself.
Then after that, it’s shoot time.
A lot of work is in the commercial space, so I’d be working on adverts — doing videos or photos, sometimes of products, and company promotions. So it does vary quite a bit.
A shoot can range from an hour to several hours, and most recently I was three days on a shoot. Once that’s completed, we start the packing it all into the car and head home.
When I get back, I unpack everything and start to backup all the video and photo content of what I shot that day. I’ll transfer that on to my servers and file, label and archive it.
Then it’s ready to be edited at some stage the following days.
It’s usually 9pm or 10pm by the time all that’s done so sometimes I’ll try and start making a few edits on any remaining pieces of work that I have outstanding.
Then around 11pm I’ll head downstairs and join my girlfriend, Joanne, and my cat, Pepper, on the couch and we’ll probably watch an episode or two of Netflix.
Squid Game is the latest craze we’re watching!
Believe it or not, I do get time to eat during the day. I currently have a personal trainer because I’m prepping for a big charity challenge in Asia next year, so usually he plans out all of my nutrition for the day. I will batch-cook several meals at a time, when I have some downtime, and then I can bring them on the road with me.
They’re in lunch boxes, I know I’m eating healthy and sticking to my plan, and I’m still getting gym time in.
I usually go to bed around 12.30am, so I probably don’t sleep as much as I should. But I do like to pack as much as I can into a day and create as many opportunities as I can.
The following day could bring another shoot and follow the same pattern, or else I’ll spend the day editing in my office and making all those visions become a reality.
It’s not really a job to me. I know it’s a cliché, but it really is my passion.
I’m quite obsessed about photography and videography and it’s everything I do and everything I think about. Whether it’s putting them into practice on shoots, or doing personal shoots for myself, I’m constantly learning and upskilling and interacting with people.
Another thing I like about being my own boss is that I like being in control of my own time.
I’ve put a lot of work in over the years to make this passion my main source of revenue.
I’ve started my own business in the last 12 months, it’s going really well, but the goal now is to scale that up even further.
In conversation with Mike Finnerty
If money was no object, what would you do all day?
Take landscape photos.
What’s the first thing you’ll do when the Covid-19 restrictions end?
Probably travel - I’d love to revisit Canada.
What makes you nervous?
Public speaking - terrifying!
What makes you angry?
When people don’t use their car indicators.
What’s the most unusual thing you’ve ever eaten?
I’m a fairly simple eater - so nothing too unusual I’m afraid.
Favourite place in the world?
It’s a tie between New York City or Banff National Park in Alberta, Canada.
What’s the best advice you ever got?
The less said, is the easiest mended.
Which three celebrity guests would you invite to your Zoom party?
The Rock (Dwayne Johnson), Peter McKinnon and Elon Musk.
Sum up a day in your life in three words?
Positive, opportunistic and enjoyable.
Who was your first hero?
Probably someone like Thierry Henry when I was a young boy - I was Arsenal obsessed!
Tell us something about yourself we don’t know?
I won a bronze medal in a Brazlian Jiu-Jitsu tournament.
Name three things in your fridge?
Steak, an IPA and Almond Milk.
What’s your most prized possession?
You’ve probably guessed it - my camera!
How do you unwind?
Either a nice lazy day at home with my girlfriend, or driving through the Wild Atlantic Way/Connemara, discovering new spots for taking photos.